The Summer of Lunch was a lunchtime phenomenon that occurred during the summer lunchtime period of 1967, where 100,000 Rutle fans gathered together in Rutland to simply drink tea, dunk biscuits in it and dance around like no other. This period was sparked by the Rutles seminal 1967 album Sgt. Rutter's Only Darts Club Band. The album's encouragement for everyone to love and drink tea lead to the substance becoming a major part of the 1960s counterculture movement. Tea was then legalised in Britain due to a campaign Rutle fans began since they wanted to drink tea and own their own tea so badly and wanted it whenever they needed to. Other major acts during the Summer of Lunch included Arthur Hodgson and the Kneecaps, The Fabulous Bingo Brothers, Toad the Wet Sprocket and Les Garçons de la Plage, who all under the influence of several cups of Earl Grey, performed live on a Rutland motorway roundabout one lunchtime. Leggy Mountbatten, The Rutles' manager, encouraged people to drink at least 20 cups of tea each day so they could live and love life forever, no matter what.
The Summer of Lunch came to an end after Ron Nasty publicly announced that he would leave Rutland, The Rutles new home, and Liverpool, his actual home, to go and see his long lost uncle in Malta. Ron threw up during the flight and was sent to hospital, where it was discovered that he drank too much tea. Shortly afterwards, he was rehabilitated into a tea drinking prevention centre in Margate.