A typical Rutle bonfire.
In 1966, Ron Nasty was quoted as saying that the Rutles were bigger than God. In response to this, many fans burnt their albums, many more burnt their fingers trying to burn their albums. Album sales skyrocketed, as people began to buy the albums, simply to burn them. But it was all a ghastly mistake, as he had actually said he was "bigger than Rod." Rod Sterling would not be big for another few years.